Share The Gift of Something Smooth This Father’s Day

We know that all great gentleman live with independence and authenticity, doing what they can the best way they know, how each day. It’s how Jack lived, and how we still continue to make every drop of his smooth sippin’ whiskey enjoyed and shared around the world today.

At Jack, we believe there’s more than one way to say thank you, this Father’s Day celebrate your gentleman the best way you know how by sharing the gift of something smooth. They may be different sips, but they’re all smooth.

The much loved and iconic, Jack Daniel’s Tennessee Whiskey®, affectionately known as Old No. 7 (RRP: R 289.95), is charcoal mellowed for smooth sippin’. Mellowed drop by drop through 10-feet of sugar maple charcoal, and matured in our handcrafted barrels, it’s only ready when Jack Daniel’s Master Distiller and his team say it is, based on how colour, aroma and taste. The same way Jack did it over a century ago.  With a balance of sweet and oaky flavours, Old No. 7 is best enjoyed on the rocks, or with a mixer.

Inspired by the original gentleman distiller, Gentleman Jack®(RRP: R 349.95) provides an even smoother sip, because it’s charcoal mellowed not once, but twice to achieve its extra smoothness. Its balanced oak flavour with notes of caramel and vanilla is perfect for celebrating the authentic moments and memories in life.


Jack Daniel’s Single Barrel® (RRP: R 599.95) is unique not only in character but in how it’s made.  Only one barrel in approximately every 100 is deemed worthy of selection. These barrels are found in the highest reaches of the barrel houses where extreme temperature variations increase the interaction between wood and whiskey. It creates bold, robust flavours and notes of toasted oak and vanilla that are unique to each barrel.

No matter his or your preference, Jack Daniel’s encourages you to take a moment to celebrate your gentleman and everything he has done this Father’s Day.

Jack Daniel’s Tennessee Whiskey®, Gentleman Jack® and Jack Daniel’s Single Barrel® are available at selected retailers and online.

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