NESTLÉ BARONE is proud to announce a community focused campaign that recognises individuals that are taking an action to bring change, inspire and support their communities. The “It Starts with One” campaign uses wall murals painted with the likeness of these individuals and wi-fi enabled across the country from June 2022.
“The NESTLÉ BARONE ‘It Starts With One’ campaign is about recognizing local community One Starters who have started something positive and impactful in their communities. They demonstrate a belief in finding ways to shine for themselves, and others. They are not famous. They are not wealthy. But they are courageous, bold and optimistic.”, says Janet Birk, Marketing Manager, NESTLÉ BARONE, Nestlé South Africa.
They are sixty wall murals across the nine provinces; in Gauteng (Mamelodi, Alex, Soweto, Sebokeng), Mpumalanga (KaNyamazane, KwaGuqa, Seshego), Eastern Cape (Mdantsane, Zwide, Motherwell, Mthata), North West (Tlhabane), Limpopo (Seshego), Kwa Zulu Natal (Esikhaleni, Umlazi, KwaMahu), Western Cape (Gugulethu, Khayalitsha, Mitchell’s Plain) Northern Cape (Galeshwe) and Free State (Rocklands, Botshabelo). Each of these walls is Wi-Fi enabled and 250MB is available per session after following simple registration steps
“They are everyday Mzansi people who truly personify the NESTLÉ BARONE brand and whose energy and encouragement has rippled out to inspire others to also “stand tall”,. They are proof-positive that there is always a way to pursue your best self no matter what is happening around you”, continues Birk.