Jack Daniel’s Launches Tennessee Campus in SA

The inaugural Programme will see bartenders receive mentoring from the global team

Jack Daniel’s is launching its inaugural Bartending Career and Mentorship Programme to provide South African bartenders the opportunity to grow their careers and define their craft through a series of three Tennessee Campus events taking place in Durban, Cape Town and Joburg from March 2020.

Back in the 1860’s Dan Call, alongside Master Distiller Nearest Green, taught a young Jasper ‘Jack’ Daniel the secrets of distilling Tennessee whiskey. With their mentorship and Jack’s passion for craft, he went on to build a thriving whiskey enterprise and one of the world’s biggest whiskey brands still enjoyed in ‘Dive Bars’ and ‘Fine Establishments’ around the world today.

Jack’s legacy continues to live on in every bottle of his smooth sippin’ Tennessee whiskey, and now the Distiller from Jack Daniel’s in Tennessee  will be giving local bartenders the chance to define their own path through mentorship, just like Jack did all those years ago.

Join Jack Daniel’s and a host of local and international speakers at the South African Jack Daniel’s Tennessee Campus events where attendees will receive:

  • Career and business training.
  • Platform to connect with industry experts and peers.
  • Mentorship from the Jack Daniel’s Distiller from Tennessee.
  • Opportunity to master their craft and unique style through mixology.
  • Opportunity to compete to win an experience of a lifetime with Jack Daniel’s Tennessee Calling.

 Registration opens in January 2020 via with events taking place in Durban on 9th March, Cape Town on 16th March and Joburg on 17th March 2020.

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