#BeUs Concert is All About the Fans

Constitution Hill, Johannesburg is set to be lit on Saturday 23rd November 2019 as Russian Bear will be collaborating with young South African star Nasty C. The event promises to be more than a concert as the organizers are planning a monumental fun experience for all in attendance that will include the filming of Nasty C, Gunna and fans perform one of Nasty C’s hit songs. The #BeUs event is all billed to make sure the attendees are the heroes and VIPs of the event.

Gunna was recently announced as the surprise International Artist for the upcoming concert. This is testament to the fact that the brand has its ears on the streets, and paying attention to what the youths are plugged to and dancing to at the moment. “The #BeUs concept is all about listening to the fans and engaging with them, which is at the heart of how we play out as a brand” said Bongi Matsolo, the Snell Portfolio, White Spirits Brand Manager

The Oh Okay hit artist will be headlining the event with the young South African hitmaker Nasty C and International Dj Black Coffee. The American rapper who has worked with the likes of Drake, Young Thug and Lil baby, will be performing in South Africa for the first time.

Also on the line up of the concert is the amazing #IamNext winner, Onke Nomangola aka NankOo. The Khayelitsha born hip hop artist will be performing on stage alongside some of South Africa’s biggest artists which will be revealed in the coming days leading to the epic event.

The Russian Bear brand is giving their fans from all over South Africa the opportunity to be a part of this event happening in Johannesburg. Fans will get to show their ‘superfan’ power as they compete from the different provinces in a bid to have a VIP treat at the #BeUs event. Lucky winners will be flown from their bases specially to attend the concert; they will also be given exclusive backstage access and get a chance to party with the stars. ” its all about the fans, Bongi said.

To stand a chance to win the Superfan Experience, fans are encouraged to follow the link in the SMS received after purchasing a bottle of Russian Bear and dialling the USSD which will lead to Russian Bear’s WhatsApp platform. The ideal superfan will have to prove that he/she is Russian Bear & Nasty C’s ultimate fan to stand a chance to win this amazing experience.

When asked about how the alcohol brand helps to ensure responsible drinking, Bongi suggested that plans are being put in place to monitor the consumption of alcohol by young revellers at the event. She indicated that the Vodka company is consistently involved in promoting safe and responsible drinking among its consumers.

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