A familiar song produced in 1983 and taught in schools around the world as part of a sexual abuse prevention programme, has been given a reboot to raise funds to fight the second pandemic – women abuse in South Africa.
‘My Body’ samples a song by educational psychologistPeter Alsop, and teaches themes such as consent and boundaries. The new track features artists including Lira, Juliet Harding from GoodLuck, Mariechan, who rose to fame as one third of the girl group, Jamali, and Gigi LaMayne. All funds raised from the download of My Body will be donated to the 1st for Women Foundation for its ongoing fight to end woman abuse.
According to Casey Rousseau from 1st for Women Insurance: “We’ve breathed new life into My Body as an inspirational, edutainment anthem with a strong call to action. Music has the ability to change attitudes and beliefs. The song encourages women to rise up, walk hand in hand and speak out against women abuse. It reminds men and boys to do the same and put women first – no means no.”
The Department of Women, who partnered with 1st for Women in 2019 to extend 16 days of Activism to 365 days a year, has confirmed that it will use the anthem in schools throughout the country as part of its XXXX programmes. The song will also be used in 1st for Women’s school-based programme in Diepsloot – targeting children aged three to 18.
“I think one of the most important tools I have is my voice and I am thrilled to be able to lend my voice to this cause. We all have a responsibility to do something about women abuse and I am appealing to men to take care of us and to women – make your voices heard,” says Lira.
It was conceptualised by Mike Sharman of Retroviral and composed by Chris Snyman and Garth Barnes and produced by TigerFight on behalf of 1st for Women.
The music video was conceptualised and produced by 10th Street and directed by Alison Martin.